Jah was established to invest in promising projects, as investment is the main tool to achieve the goals that contribute to the ownership of projects throughout the Arab world, which are selected on sound economic and commercial bases and in accordance with specific objective criteria, most notably: the strategic importance of the project, the priority it enjoys within the objectives of the development plan to see 2030, the extent of its contribution to achieving integration between the various economic sectors and improving the trade balance, the extent to which it depends on local energies and resources, its role in the localization of advanced technology in the Arab world.